Privacy Policy – Femiva.shop

At Femiva.shop, we recognize that your privacy is a fundamental right—especially when sharing information related to your skin care needs, preferences, and personal details. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website (Femiva.shop), purchase our clean beauty products (including cleansers, serums, makeup, and haircare), or interact with our customer service team. By using our services, you agree to the practices outlined in this policy.

1. Information We Collect

We only collect personal information that is necessary to provide you with a seamless clean beauty shopping experience, fulfill your orders, and offer personalized support. The information we gather falls into two categories: Personal Information (data that identifies you) and Non-Personal Information (anonymous data that cannot be linked to you).

1.1 Personal Information

We collect this information when you voluntarily provide it to us, such as during account creation, checkout, or communication with our team. Examples include:

Contact Details: Full name, email address (e.g., for order updates or reaching us at [email protected]), phone number (optional, for delivery notifications or urgent order updates), and shipping/billing addresses (to ensure your clean beauty products—like a sensitive skin toner or vegan lipstick—arrive at the correct location).
Account Information: If you create a user account, we collect your chosen username, encrypted password, and preferences (e.g., saved skin type—“oily,” “sensitive”—to tailor product recommendations, or favorite items like a hydrating serum).
Payment Information: Credit/debit card details, PayPal account information, or other payment method details. Important Note: We do not store full payment details—this data is securely processed by our third-party payment providers (e.g., Stripe, PayPal) who comply with global security standards (PCI DSS) to protect your financial information.
Skin & Product Preferences: Information you share about your skin type, concerns (e.g., “acne-prone,” “anti-aging”), or product preferences (e.g., “fragrance-free,” “vegan”)—whether through account settings, the “Routine Builder” tool, or conversations with customer service.
Communication Data: Records of emails, live chat messages, or phone calls with our team (e.g., inquiries about ingredient lists for a vitamin C serum, feedback on a moisturizer, or return requests)—used to resolve issues and improve our service.

1.2 Non-Personal Information

This information is collected automatically when you browse or use our website, and it helps us optimize site functionality and understand user behavior. Examples include:

Technical Data: IP address, browser type (e.g., Chrome, Safari), operating system (e.g., iOS, Windows), device type (e.g., smartphone, laptop), and website navigation details (e.g., pages visited—like the “fragrance-free makeup” category, time spent on a serum product page, or links clicked).
Cookies & Tracking Technologies: We use cookies (small text files stored on your device) to remember your preferences (e.g., language settings, saved cart items like a cruelty-free mascara), track browsing activity, and analyze site traffic. You can disable cookies in your browser settings, but this may limit features like saving your cart or accessing personalized product recommendations.
Aggregated Data: Anonymous, grouped information such as “60% of users browse moisturizers before serums” or “most customers with sensitive skin check ingredient lists before purchasing”—used to improve product offerings, website design, and marketing strategies (e.g., highlighting popular fragrance-free products on the homepage).

2. How We Use Your Information

We use your personal information only for legitimate purposes that align with your needs and our commitment to providing quality clean beauty products and service. Key uses include:

Fulfilling Orders: To process your purchases, arrange delivery (e.g., using your shipping address to send a cleanser or lipstick), send order confirmations and tracking updates, and handle returns/exchanges (e.g., verifying your order number to process a refund for a toner that didn’t suit your skin).
Providing Personalized Support: To assist with your inquiries (e.g., using your shared skin type to recommend a suitable serum), resolve issues (e.g., addressing an allergic reaction to a product), and offer tailored advice (e.g., suggesting a moisturizer for dry skin based on your preferences).
Personalizing Your Experience: To recommend products that match your skin type, concerns, or past purchases (e.g., “You bought our vegan foundation—you might also like this cruelty-free concealer”), customize the “Routine Builder” tool to your needs, and show relevant content (e.g., blog posts about “clean beauty for acne-prone skin”).
Marketing Communications (With Your Consent): To send you updates about new clean beauty products (e.g., “New fragrance-free serums now available”), exclusive promotions (e.g., “20% off vegan makeup”), or educational content (e.g., “How to decode clean beauty ingredient labels”)—only if you opt in to receive marketing emails. You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting [email protected].
Improving Our Services: To analyze user behavior (using non-personal or aggregated data) and make enhancements to our website (e.g., simplifying the checkout process), product selection (e.g., adding more sulfate-free haircare based on customer requests), and customer service (e.g., training our team to better answer ingredient-related questions).
Compliance with Legal Obligations: To meet legal requirements such as processing tax documents, verifying age (if applicable for certain products), or responding to valid government requests (e.g., court orders).

3. How We Store & Protect Your Information

We take the security of your personal information seriously and use industry-standard measures to prevent unauthorized access, loss, or misuse:

Secure Storage: Your personal information is stored on encrypted servers with restricted access—only authorized Femiva.shop team members (who are trained on data security) can access this data, and only for legitimate purposes (e.g., processing an order or assisting with a product inquiry).
Data Retention: We keep your personal information only for as long as necessary to fulfill the purposes outlined in this policy (e.g., retaining order history for tax and warranty purposes) or as required by law. After this period, we securely delete or anonymize your data (e.g., removing your name and email from order records while keeping aggregated data for analysis).
Payment Security: As noted earlier, we do not store full payment details. All payment transactions are processed through PCI DSS-compliant providers, which use advanced encryption to protect your financial information.
Security Updates: We regularly update our website and systems to address potential vulnerabilities (e.g., patching software, updating firewalls) and protect against cyber threats like malware or phishing.

4. Who We Share Your Information With

We never sell your personal information to third parties for marketing purposes. We only share your data with trusted partners who help us deliver our services, and these partners are required to protect your information and use it only as instructed by Femiva.shop. Examples include:

Payment Processors: Stripe, PayPal, or other providers who process your payment to complete your order—they receive only the information needed to process the transaction (e.g., payment amount, billing address).
Shipping Carriers: USPS, UPS, DHL, or other couriers who deliver your clean beauty products—they receive your shipping address and contact details (if needed for delivery notifications) to ensure your package arrives safely.
Customer Service Tools: Platforms (e.g., Zendesk) that help us manage support tickets and communicate with you—they access your name, email, and order details only to assist with your inquiries.
Analytics Providers: Tools like Google Analytics that help us analyze website traffic and user behavior—they use non-personal or aggregated data (e.g., page views, device type) and do not have access to your personal information (e.g., name, email).
Legal Authorities: We may disclose your information if required by law (e.g., court order, government investigation) or to protect our rights (e.g., preventing fraud, addressing unauthorized use of our website).

5. Your Rights Regarding Your Information

You have full control over your personal information, and we make it easy to exercise the following rights:

Access Your Information: You can request a copy of the personal information we hold about you (e.g., order history, saved skin preferences) by emailing [email protected]. We will provide this information within 30 days of your request.
Correct Inaccuracies: If your information is outdated or incorrect (e.g., a changed shipping address, updated skin type), you can update it through your user account or contact us to make changes.
Delete Your Information: You can request to delete your personal information (e.g., closing your account, removing your order history) by emailing us. We will fulfill this request unless we are required by law to retain certain data (e.g., tax records).
Opt Out of Marketing: You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in our emails or contacting us to remove you from our marketing list. This will not affect essential communications (e.g., order confirmations, shipping updates).
Withdraw Consent: If you previously consented to a specific use of your information (e.g., sharing your skin preferences for personalized recommendations), you can withdraw your consent by emailing us—we will stop using your information for that purpose.

6. Children’s Privacy

Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13 without parental consent, we will immediately delete that data. If you believe your child has shared information with us, please contact [email protected] to request removal.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology. When we make changes, we will:

Post the updated policy on our website (Femiva.shop) with a new “Last Updated” date at the top.
Notify registered users via email (to the address linked to their account) if the changes are material (e.g., new ways we collect or use information, updates to data sharing practices).

We encourage you to review this policy periodically to stay informed about how we protect your privacy.

8. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information (e.g., accessing your data, updating your preferences, reporting a privacy issue), please contact us at:

Email: [email protected]

We will respond to your inquiry within 24-48 business hours and work to resolve any issues to your satisfaction.